BALR. and Hyde Park introduce a unique concept
Hyde Park and the prestigious fashion brand BALR. have entered into a very special cooperation. Buyers of apartments in the Amsterdam Metropolitan Area will have the opportunity to give their new home the BALR. touch. Demy de Zeeuw, founder and Creative Director of the leading brand, recently styled the interior of one of the model homes of Hyde Park in Hoofddorp. From August, apartment buyers will have the option of purchasing the BALR. package.
BALR. is a premium lifestyle brand that has quickly acquired a unique international position. Demy de Zeeuw, former Dutch international and Ajax player, founded the brand out of a penchant for beautiful design. It has acquired its own strong position in the fashion world, and is also a leader on social media. BALR. now has well over a million followers on Instagram.
Eye for detail
Lars van Engelen of Hyde Park: ‘We think it’s a perfect match. BALR.’s meticulous care and focus on design fits very well with our vision for Hyde Park: high quality, with an eye for detail.’
‘The luxurious finish and style, as well as the Hyde Park location, are ideal for anyone who is aiming to conquer Europe, or even the world, as I am doing with BALR.’, adds Demy de Zeeuw, BALR. founder.
9,000 interested parties
Hyde Park will be located on the site of the former Beukenhorst-West office park. In just a few years’ time, this will be a place where approximately 3,800 homes and a wide range of amenities will form a lively urban district. The area is responding to the high demand for housing in the Haarlemmermeer district. At the moment there are almost 9,000 interested parties for the newest district in the Amsterdam Metropolitan Area.
On sale from August
The urban planning of the new district is in the hands of Winy Maas of MVRDV. Final preparations will take place in the coming months for the construction, which is due to start at the end of this year. The sale of apartments will begin in August.
The BALR. touch
Buyers who order the BALR. package will have an interior that is inspired by the model house which Demy de Zeeuw has styled. From furniture to soft furnishings, from decoration down to the dressing gown, the BALR. touch will be visible everywhere. The package can be purchased for each apartment.